Sell or Be Sold: How to Get Your Way in Business and in Life – Transform Your Sales Skills

Sell or Be Sold

Grant Cardone’s “Sell or Be Sold: How to Get Your Way in Business and in Life” is a comprehensive guide to mastering sales techniques that are essential for success in any aspect of life. The book provides practical advice on handling rejection, staying positive, and filling your pipeline with new business, making it an invaluable resource for anyone looking to improve their sales skills.

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. As sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In “Sell or Be Sold: How to Get Your Way in Business and in Life,” Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. This book is not just about traditional sales; it’s about applying sales techniques to all areas of life to achieve success.

Book Information

“Sell or Be Sold: How to Get Your Way in Business and in Life” is a comprehensive guide authored by Grant Cardone, a renowned sales expert. The book offers a deep dive into the world of sales, providing readers with the tools and techniques needed to excel in selling, whether in business or personal endeavors.


Why People Like This Book

Grant Cardone’s “Sell or Be Sold” stands out because it goes beyond traditional sales training. It emphasizes that selling is a fundamental skill applicable to every aspect of life. Readers appreciate Cardone’s straightforward and practical advice, which is grounded in his extensive experience as a successful sales professional. The book’s focus on maintaining a positive attitude and overcoming rejection resonates with many aspiring and seasoned salespeople alike.


  • Mindset Training: Cardone places a strong emphasis on developing a winning mindset. He believes that attitude and mental resilience are as crucial as technical sales skills. This focus on mental toughness and positivity helps readers prepare for the inevitable challenges and setbacks in any sales journey.

  • Detailed Case Studies: The book includes detailed case studies that show the application of sales techniques in various contexts. These case studies provide deeper insights and help readers understand how to adapt strategies to their specific situations.

  • Interactive Exercises: To help reinforce the concepts, “Sell or Be Sold” includes interactive exercises and self-assessment quizzes. These tools encourage readers to actively engage with the material and apply what they have learned to real-life scenarios.


Other Users’ Opinions

Users often highlight the motivational aspect of “Sell or Be Sold.” Many readers have found Cardone’s energetic and passionate writing style to be highly inspiring. This has helped them not only improve their sales skills but also adopt a more proactive and positive approach to various challenges in life.

Additionally, readers appreciate the book’s practicality. The clear, actionable steps provided make it easy to implement Cardone’s strategies immediately, leading to tangible improvements in their sales performance and overall approach to negotiations and persuasion.

Final Verdict

“Sell or Be Sold” by Grant Cardone is an essential read for anyone serious about mastering sales and persuasion. Its comprehensive approach covers every aspect of the sales process, from overcoming initial reluctance to maintaining long-term success. The book’s practical advice, coupled with Cardone’s motivational insights, make it a must-have resource for both new and seasoned sales professionals.


Grant Cardone’s “Sell or Be Sold” provides a powerful framework for mastering sales and achieving success in any endeavor. By emphasizing the importance of selling in all aspects of life, Cardone helps readers understand that every interaction can be an opportunity to influence and persuade. This book is an invaluable tool for anyone looking to improve their ability to sell, negotiate, and succeed.

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