How to Use Brand Videos Effectively

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Brand videos are not only a means of showcasing your brand’s personality and values but also a way to create a deeper connection with your audience. By telling a compelling story that resonates with your viewers, you can evoke emotions and make your brand more memorable. Remember, the key is to use high-quality visuals and audio that reflect positively on your brand, incorporate your brand identity consistently, and always include a clear call to action to guide your audience on the next steps to engage with your brand further.

With the rise of social media and the increasing popularity of video content, it’s no surprise that brand videos have become a crucial part of any marketing strategy.

In fact, 93% of brands got new customers because of a video they’ve posted on social media, according to Animoto.

But simply creating a brand video is not enough. To truly make an impact and stand out from the competition, you need to use brand videos effectively. In this article, we’ll explore the best practices for using brand videos and how they can benefit your business.

According to HubSpot, 84% of consumers have taken action after watching a video posted by a brand.

Why Are Brand Videos Important?

Brand videos are a powerful tool for businesses to showcase their brand identity, values, and products or services. They allow you to connect with your audience on a more personal level and create a lasting impression.

Connect with Your Audience

Brand videoby Gabriel Vasiliu (

Brand videos are a great way to humanize your brand and connect with your audience on an emotional level. By showcasing your brand’s personality and values, you can create a deeper connection with your audience and build brand loyalty.

Stand Out from the Competition

In today’s crowded digital landscape, it’s important to find ways to stand out from the competition. Brand videos allow you to showcase your unique brand identity and differentiate yourself from others in your industry.

Increase Engagement and Reach

Video content is highly engaging and has the potential to reach a wider audience than other forms of content. By incorporating brand videos into your marketing strategy, you can increase engagement and reach a larger audience.

Best Practices for Using Brand Videos

Now that we understand the importance of brand videos, let’s explore some best practices for using them effectively.

Know Your Audience

Before creating a brand video, it’s important to understand your target audience. Who are they? What are their interests and pain points? Knowing your audience will help you create a video that resonates with them and captures their attention.

Keep it Short and Sweet

In today’s fast-paced world, attention spans are shorter than ever. To keep your audience engaged, it’s important to keep your brand videos short and to the point. Aim for a length of 1-2 minutes to ensure your audience stays engaged until the end.

Tell a Story

Brand video storytellingby Peter Steiner 🇨🇭 1973 (

One of the most effective ways to connect with your audience is through storytelling. Use your brand video to tell a compelling story that showcases your brand’s values and mission. This will help create an emotional connection with your audience and make your brand more memorable.

Use High-Quality Visuals and Audio

The quality of your brand video is crucial in making a good impression on your audience. Use high-quality visuals and audio to create a professional and polished video that reflects positively on your brand.

Incorporate Your Brand Identity

Your brand video should be a reflection of your brand identity. Use your brand’s colors, fonts, and tone of voice to create a cohesive and consistent video that aligns with your overall brand image.

Include a Call to Action

Brand video call to actionby Venti Views (

Don’t forget to include a call to action in your brand video. This could be a link to your website, a social media page, or a specific product or service. A call to action will encourage your audience to take the next step and engage with your brand further.

Examples of Effective Brand Videos

Now that we’ve covered the best practices for using brand videos, let’s take a look at some examples of brands that have used them effectively.

Nike – “Dream Crazy”

Nike’s “Dream Crazy” brand video is a powerful example of storytelling. It features real athletes and celebrities, including Colin Kaepernick, and encourages viewers to dream big and never give up on their goals. The video aligns with Nike’s brand identity of inspiring and empowering athletes, and it sparked a lot of conversation and engagement on social media.

Airbnb – “Live There”

Airbnb brand videoby Jarritos Mexican Soda (

Airbnb’s “Live There” brand video is a great example of incorporating brand identity into a video. It showcases the unique experiences and connections that can be made through Airbnb, aligning with their brand’s mission of creating a sense of belonging for travelers.

Coca-Cola – “Open to All”

Coca-Cola’s “Open to All” brand video is a great example of using a call to action effectively. The video promotes diversity and inclusivity, and at the end, encourages viewers to take a pledge to be open to all. This not only aligns with Coca-Cola’s brand values but also encourages viewers to take action and engage with the brand further.

How to Use Brand Videos Effectively

Now that we’ve explored the best practices and examples of effective brand videos, let’s dive into how you can use them effectively for your business.

Social Media

Brand video on social mediaby Keith Fox (

Social media is the perfect platform for sharing brand videos. With the rise of video content on platforms like Instagram, Facebook, and TikTok, it’s important to incorporate brand videos into your social media strategy. This will help increase engagement and reach a wider audience.


Your website is often the first point of contact for potential customers, so it’s important to make a good impression. Incorporating brand videos on your website can help showcase your brand identity and values, and make your website more engaging and memorable.

Email Marketing

Including brand videos in your email marketing campaigns can help increase click-through rates and engagement. Use videos to showcase new products or services, share customer testimonials, or promote a special offer.


Brand videos are a powerful tool for businesses to connect with their audience and promote their brand. By following best practices and using them effectively on social media, your website, and in email marketing, you can make a lasting impression and stand out from the competition. So don’t wait, start incorporating brand videos into your marketing strategy today!

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